Does it bother anyone else that television commercials for erectile dysfunction are almost indistinguishable from advertisements for diamonds?
Hit the mute button next time either kind of commercial comes on TV and see if you can tell whether they’re selling jewelry or erections.
- Same 60’s pop music.
- Same gaze of affection between the gorgeous older man and his twenty-year younger, wrinkle and fat-free wife.
- Same look of adoration at climax, be it a ring or an orgasm he’s bought and provided.
And it’s always the guy expected to provide the whole sparkly deal, right?
I find this disturbing though I cannot tell you if it’s the reference to buying sex, be it with the aid of the earth’s hardest gem or a chemically-enhanced penis, or the whole after-forty-years-we’re-as-hot-for-each-other-as-we-were-at-nineteen nonsense.
Either way, it seems culturally revealing. Remember the old joke (Ron White’s the first one I heard tell it) about DeBeers best marketing line ever:
“Render her speechless.”
Which is the same basic thing as saying, “Shut the bitch up.”
This IS a good line, but it follows the same logic that marketing has used for years to sublimely convince us that only those who can afford jewelry truly love one another. AND, often times the same man who can afford the flashy diamond, has ruined himself with stress to earn the money to buy the jewelry and must now pay for that little blue pill in order to satisfy his wife who, thanks to modern medicine, expects the poor slob to continue to function like an eighteen-year-old until he drops dead with a smile and a hard-on.
I ain’t sayin’ that’s a bad way to go.
I’m just pointing out that the whole money-buys-love-and-satisfaction deal joined in unholy matrimony with let-me-rub-testosterone-in-my-armpit-and-poison-myself-and- everyone-who-comes-in-contact-with-me-in-order-to-deny-I’m-ageing thing? That union is a little twisted.